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Imagine Canada | 2 St. Clair Avenue East, Suite 300, Toronto, ON M4T 2T5 | [email protected]
August 24, 2026
What do Canadians think of charities and nonprofits?
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An Open Letter to the Prime Minister Regarding Canada's Charitable and Nonprofit Sector

A letter to the Prime Minister from Imagine Canada's President & CEO

Dear Prime Minister,

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Redefining the Next Generation of Philanthropy

When we first started sharing our vision for 50 new funds set up by millennials and Gen Xers in May 2017, s

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Imagine Canada, 2 St. Clair Avenue East, Suite 300, Toronto, ON M4T 2T5, [email protected]

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This fall, Imagine Canada launched a national public awareness campaign to close that gap, with a simple message: you're already part of it. In this episode, host Bruce MacDonald is joined by two leaders who see the disconnect from very different vantage points. Heather McDonald, President and CEO of United Way Greater Toronto - one of the country's largest community funders; and Patti Pon, President and CEO of Calgary Arts Development - a corner of the charitable sector that millions pour into their lives without ever calling it charity.

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