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What do Canadians think of charities and nonprofits?
A speaker stands at a podium addressing an audience at an Imagine Canada event, with a screen behind them reading “The Art of Communicating Numbers” and event details for a PRISM Network Summer Social.

The Art of Communicating Numbers: Turning Data into Stories That Stick

How do you turn dry data into stories that spark action? That was the challenge we tackled in July at The Art of Communicating Numbers, part of the PRISM Network Learning Series.

Holly Stanczak

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Let's Imagine Podcast EPISODE 32: AI & the Future of Grant Writing: Empowerment or Automation Overload?

In this episode of the Let's Imagine podcast, Deepa Chaudhary, founder of GrantOrb, joins us to discuss how AI can reduce the burden on overstretched teams and increase access to high-quality funding proposals, particularly for small and medium-sized organizations.

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Let's Imagine Podcast EPISODE 31: Practicing Community-Centric Fundraising, with Maria Rio

In this episode of Let’s Imagine, we welcome fundraising professional Maria Rio to discuss how fundraisers and nonprofit leaders can redefine donor relationships, center community voices, and build trust-based fundraising practices.

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How to be the nonprofit every fundraiser wants to work for

Nonprofits constantly struggle to hire and keep great fundraisers, with the average tenure of a development professional being just 16 months. Competition for talent is fierce, whether it’s for roles focused on individual donors, corporate partners, or grant fundraising.

Imagine Canada staff

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New Results from Statistics Canada’s Survey of Giving, Volunteering and Participating

These findings provide an important update on giving and volunteering trends in Canada, providing a snapshot of how Canadians are engaging with charities and nonprofits in the post-pandemic era.

Jodene Baker and David Lasby

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Let's Imagine Podcast EPISODE 30: Beyond Inclusion: Decolonizing Workplaces and Centering Cultural Safety

In this episode, host Bruce MacDonald welcomes Eden Fineday as they explore how nonprofits can rethink power, hiring, and leadership to foster deeper cultural safety for Indigenous, Black, and racialized staff.

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Related blog post

What do Canadians think of charities and nonprofits?

For the past year and a half, our team has been working on a public awareness campaign set to launch this Fall. To inform the campaign strategy, we conducted research to understand the perceptions of Canadians regarding nonprofits and charities. As we prepare to launch the campaign, we’re sharing key findings from this market research so that others in the sector can benefit from this insightful information and leverage it for their own needs.

Émilie Pontbriand