The rewards of recognizing risk, planning ahead and being prepared have never been more evident than in the wake of the past 12 months.

As the vaccine rollout gathers steam, the end of the emergency phase of this pandemic is in sight and the long-awaited economic rebuild is hopefully around the corner.

With a heightened focus on building new partnerships, the importance of stewardship is often overlooked in corporate fundraising. Yet, the vast majority of your annual corporate revenue will come from partners that already know and love your mission and organization.

A letter to Minister Freeland from Imagine Canada's Board Chair

In many ways, the COVID-19 pandemic is continuously shifting the mindset of companies, nonprofit organizations, charities, and of course – the mindset of people.

How often do you talk to your supporters?...maybe at your annual fundraising event, during your AGM, or possibly through a stewardship campaign. But you can’t hope to speak to all of them personally.