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What do Canadians think of charities and nonprofits?
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Let's Imagine Podcast EPISODE 29: Building Trust, Not Just Transactions – Rethinking Corporate–Nonprofit Partnerships

In this episode, host Bruce MacDonald sits down with Andrea Barrack, SVP, Sustainability & Impact at RBC, and Claudia Hepburn, CEO of Windmill Microlending—a charity that helps skilled immigrants and refugees leverage their talents and build successful careers in Canada.

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Beyond the Noise - How Companies are Navigating Social Expectations in 2025

At our recent PRISM Network Roundtable, social impact leaders across industries shared how they’re showing up for nonprofit partners and adapting plans to meet expectations and navigate shifting climates.

Holly Stanczak

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A Day on the Hill: Pushing for a Stronger Nonprofit Future

On September 26, 2024, over 30 nonprofit leaders from across Canada convened on Parliament Hill to champion bold policy changes for the charitable and nonprofit sector.

Mathilde Ponson

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What trends will impact charities and nonprofits in the second quarter of 2025?

Tariff impact, the DEI backlash, and growing Canadian nationalism are some of the trends we’re keeping an eye on.

Emily Jensen

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Let's Imagine Podcast EPISODE 28: Corporate social responsibility, charity rankings, trust, salaries, and admin costs: Canadians speak up!

For this episode of Let’s Imagine, host Bruce MacDonald is joined by Émilie Pontbriand, Senior Manager of Strategic Communications at Imagine Canada.

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Federal election 2025: Parties go on the record on nonprofit issues

On April 28, Canadians will head to the polls and we want to ensure that the thousands of nonprofit sector voters understand where the major political parties stand on key sector priorities.

Emily Jensen

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Related blog post

What do Canadians think of charities and nonprofits?

For the past year and a half, our team has been working on a public awareness campaign set to launch this Fall. To inform the campaign strategy, we conducted research to understand the perceptions of Canadians regarding nonprofits and charities. As we prepare to launch the campaign, we’re sharing key findings from this market research so that others in the sector can benefit from this insightful information and leverage it for their own needs.

Émilie Pontbriand