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What is the Imagine Canada Certification
- Community investment is recognized across four categories: Cash donations, paid volunteerism, in-kind contributions, and management costs.
- Certification gives companies an advantage in their ESG reporting and communications by providing a longstanding third party verification.
- Respondents who reported working at Caring Companies were much more likely to have considered a company’s charitable reputation before accepting their current job.
- 54% of people who worked at Caring Companies reported that their current employer’s reputation for charitable work in the community influenced them “a lot” before accepting their current job, compared to only 13% of other respondents.
From the Mind to the Heart, a two-part research series conducted by AgentsC Inc. and Imagine Canada, with generous support from RBC Foundation, is the first in Canada to explore the influence of justice, access, inclusion, diversity, equity (JAIDE) within the corporate community investment profession, and the beliefs, culture, and practices that inhibit or enable equity within corporate nonprofit partnerships. Findings are drawn from a survey of Canada’s largest companies, interviews with diverse professionals, and discussions with young leaders.
This report examines nine case studies of effective corporate-nonprofit partnerships during COVID-19.
“Wake Up Call: Navigating New Pathways for Corporate Community Investment in Canada” reveals the recent, cataclysmic shifts within Canada’s social good sector, encouraging companies to rethink how they invest in and engage with their communities.
Profit, Purpose and Talent: Trends and Motivations in Corporate Giving and Volunteering shows that employees value the community contributions of their employers, and that high levels of community engagement lead to long-term business advantages for corporations.
In a recent presentation briefing the Caring Companies on the current state of community investment, we explored the experience of the charitable and nonprofit sector during the peak of the global pandemic and what impact this has on corporate community investment practices in Canada. With current social and economic trends, strategies will need to be adaptive and innovative to meet the needs of communities.
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Imagine Canada exists to work alongside other charitable sector organizations - and often in partnership with the private sector, governments and individuals in the community - to ensure that charities continue to play a pivotal role in building, enriching and defining our nation.