This guide and template are designed to help you chart the best path forward as you make decisions within your organization.

Nonprofits need to be able to make quick decisions in order to keep operations moving forward. From board members to fundraisers, a decision making framework is useful to help determine the best possible data-driven decision.

Imagine Canada and Keela have teamed up to bring you this Decision Making Framework to help you make quick and smart decisions that will help lead you to success.

In this guide, you will:

• Learn why data-driven decision making is important
• See a nonprofit-specific example of a decision making framework in action
• Receive a template to start creating your own decision making framework

Update on the report, posted in April 2025:

‘Diversity is our Strength’ was released in the Fall of 2022. The analysis we did for this report was based on the Statistics Canada data related to the nonprofit workforce that was available at the time. Since the release, this data has been updated, including significant revisions to the data the report was based on. As these changes affect some of its conclusions, this report has been unpublished. Instead, we invite you to read the report People First: A Portrait of Canada’s Nonprofit Workforce (published in April 2025), which is based on an analysis of Statistics Canada’s most recent data.

Download the 73 standards and access a gap analysis tool intended to help organizations identify the gaps in their governance processes and get a sense of their progress toward organizational excellence.

Do you want to improve your nonprofit’s email marketing strategy? If you want to expand your reach and increase your fundraising dollars, it’s time to dive into the metrics and see where your emails are hitting the mark, or falling flat.

Imagine Canada and Keela have teamed up to create this email marketing guide to translate these metrics into actionable tips and best practices so you can send better, more targeted email campaigns.

Download the Email Marketing Guide to learn:

• What nonprofit benchmarks you could and should pay attention to
• The 5 essential email marketing metrics you need to track
• How to measure those results over the longterm to track trends and improve your strategy

Trying to spark change and advance policy priorities, even in a small way, can be challenging for any nonprofit organization. But your voice matters, and it deserves to be heard by decision-makers. By engaging in advocacy, you can create the change you want to see in the world.

If you’re not sure where to get started, Imagine Canada and Keela have teamed up to bring you a handy list of advocacy resources. This Survival Guide includes: