Free Guide and Campaign Planning Template

Did you know your organization has up to $10,000 in free ad spending when you unlock Google Ad Grants? This can help you educate people about your services, attract more donors, recruit volunteers, and more.

Imagine Canada and Keela have created an entry level guide that will help you navigate Google Ads once you have your grant. You’ll learn best practices, tips for success, and how to set up & organize your campaigns using our sample template. If you still need to apply for your Google Ad Grants, start here.

Do you want to improve your nonprofit’s email marketing strategy? If you want to expand your reach and increase your fundraising dollars, it’s time to dive into the metrics and see where your emails are hitting the mark, or falling flat.

Imagine Canada and Keela have teamed up to create this email marketing guide to translate these metrics into actionable tips and best practices so you can send better, more targeted email campaigns.

Download the Email Marketing Guide to learn:

• What nonprofit benchmarks you could and should pay attention to
• The 5 essential email marketing metrics you need to track
• How to measure those results over the longterm to track trends and improve your strategy

Is your organization headed in the right direction? Imagine Canada's Grant Connect and Keela have teamed up to bring you this toolkit to help you focus on tracking the essential fundraising metrics needed to ensure your organization’s long term success.

This toolkit contains three parts:

✔ Guide on Nonprofit Fundraising KPIs

✔ Master List of Fundraising KPIs

✔ A customizable KPI Metrics Dashboard

How can you get to know your supporters in order to offer them better communication and an improved donor experience? The answer is donor surveys.

Imagine Canada and Keela have created this lookbook of pre-built survey templates that you can use to jumpstart your information-gathering journey. Or, if you want to build your own, you can browse our list of commonly asked questions. 

Download the lookbook and start learning more about your donors!