Our research shows that only 41% of people say that they know someone who has used the services of a nonprofit or charity -  when in fact, everyone in Canada benefits from the programs and services of organizations in their communities. 

This 41% tells us that Canadians don’t realize that they, and their loved ones are impacted by the work of charities and nonprofits everyday. Our work and impact can go unnoticed because most people simply don’t know that many of the services they or their loved ones access are delivered by nonprofits. 

As a result, they don’t ‘see’ our sector, or don’t see themselves as being part of it. 

Together, we’re going to change that by showing Canadians that they are part of our sector!

On October 8, we’re launching a national advertising and media campaign and we’re inviting you to be part of it! Download your campaign guide & toolkit to learn how your organization can participate. You can also watch our recent info session on the campaign. Don’t hesitate to email Émilie, our Director of Strategic Communications at [email protected] if you have questions or need help.

The success of this campaign relies in part on collective efforts. Whether you’re a large national charity, regional organization or serving one community, there’s an opportunity to participate and leverage this campaign to foster a stronger sense of belonging to our sector and highlight the impact of our collective work.

This initiative was made possible thanks to generous support from our Presenting Partners, BMO and an Anonymous Donor.