Our study—drawing from emerging data and engaging with leaders of Canada’s top companies—identifies the most pressing and long-term shifts in corporate social investment in Canada.
 
Exploring these shifts reveals how companies have responded, and what our communities need and expect from businesses in order to build back better.

Competition for top talent is fierce. Companies are looking for new avenues to attract and retain employees. Imagine Canada’s latest study shows that community investment gives corporations a decisive edge in the talent war. 

Profit, Purpose and Talent: Trends and Motivations in Corporate Giving and Volunteering shows that employees value the community contributions of their employers, and that high levels of community engagement lead to long-term business advantages for corporations. The study also reveals that workplace donation programs inspire generosity. 

Take an in-depth look at the giving behaviour of Canadians in this new report – who gives, how and why – and how these trends are re-shaping the future of philanthropy in Canada.

The landmark report, 30 Years of Giving in Canada, examines the charitable donations and giving patterns of Canadians from 1985 to 2014.