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Charity Sector

Charity Sector

All the latest Imagine Canada news, including media releases, publications, events, sector issues and more

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Free Guide and Campaign Planning Template

Did you know your organization has up to $10,000 in free ad spending when you unlock Google Ad Grants? This can help you educate people about your services, attract more donors, recruit volunteers, and more.

Imagine Canada and Keela have created an entry level guide that will help you navigate Google Ads once you have your grant. You’ll learn best practices, tips for success, and how to set up & organize your campaigns using our sample template. If you still need to apply for your Google Ad Grants, start here.

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Mirroring what is observed in the economy as a whole, the COVID-19 pandemic is impacting the charitable sector unevenly. 

Over a year since the beginning of the crisis, more than half of charities continue to struggle while others are doing better. 

From drastic revenue declines to demand surpassing capacity, the situation is still precarious for many organizations, which could have an important impact on the communities they serve.

Read our third Sector Monitor Survey to learn more.

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