March 24, 2025 | 1:00pm - 2:00pm
At a time when companies are navigating political and economic uncertainty, many are becoming quieter about their good works in the community—but new consumer research from Abacus Data and Imagine Canada, with support from BMO, reveals why now is the time to stay on message. Canadians increasingly expect businesses to give back, and corporate generosity plays a key role in brand trust and reputation.
Join this virtual roundtable on March 24, sponsored by YourCause from Blackbaud and part of our PRISM Network Learning Series, to understand the latest key findings on consumer attitudes toward corporate giving, why it matters for business success, and how companies can respond effectively. Join your peers for an insightful discussion on the evolving role of corporate community investment, with opportunities to connect with others and discuss solutions forward.
This session is open to the PRISM Community Impact Company Network, as well as guests who are responsible for social purpose, ESG, community engagement, or grantmaking. Following the session, companies in the PRISM Network will also receive exclusive never-before-seen data from the consumer polling study, to leverage in their strategy.
This event will be hosted in English and a recording with bilingual captions will be shared after.
Contact Nicole Mills at prism@imaginecanada.ca to receive a registration link to this important conversation, available to Canadian companies.