Corporate Giving In A Changing Canada

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Corporate Giving In A Changing Canada

To learn more about the employee engagement and corporate giving strategies of leading companies, download our new report on Canadian community investment. In Corporate Giving in a Changing Canada we explore the rise of partnerships, the need for strategic disaster philanthropy, and tackle the question: is the corporate philanthropy of the past dead or has it evolved?

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People gather outdoors at a picnic table in a park, smiling and handing out or receiving small items while others chat in the background among trees with autumn foliage.

What do Canadians think of charities and nonprofits?

For the past year and a half, our team has been working on a public awareness campaign set to launch this Fall. To inform the campaign strategy, we conducted research to understand the perceptions of Canadians regarding nonprofits and charities. As we prepare to launch the campaign, we’re sharing key findings from this market research so that others in the sector can benefit from this insightful information and leverage it for their own needs.

August 24, 2026

Émilie Pontbriand

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A tipping balance? Trends in charitable donations 1997-2022

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