Supporting causes has always made sense in Pascal's personal and professional life. Over 20 years ago, he founded Atypic, which would later become the largest marketing communications agency specializing in social campaigns for charities and non-profit organizations. Pascal's experience in the field with more than 75 foundations and associations gives us a unique expertise and knowledge that leads us to collaborate with organizations not only across Canada, but also internationally. This is what led him to speak at conferences in more than 15 countries. 

Over the past few years, Pascal have volunteered with more than forty organizations. Social entrepreneurship, mental health and culture are topics that are particularly near and dear to me. Today, he sits on the boards of Imagine Canada, the Opéra de Montréal and the Monastère-Cabaret de cirque. Pascal is also a member of the Ordre des administrateurs agréés du Québec and has an executive MBA from McGill - HEC Montréal, under the supervision of Henry Mintzberg, his mentor.