Giving is no longer a differentiator - how you give is. This practical toolkit helps corporate community investment teams move past dollars-out and feel-good stories to show the outcomes their giving actually creates. Adapted for Canada by Imagine Canada with ACCP and True Impact, and built as a companion to the PRISM Practices, it walks you through four clear steps: 
 

1. Determine and track your philanthropic priorities
2. Set practical reporting requirements
3. Claim your impact - no more, no less
4. Improve your investment with data

Competition for top talent is fierce. Companies are looking for new avenues to attract and retain employees. Imagine Canada’s latest study shows that community investment gives corporations a decisive edge in the talent war. 

Profit, Purpose and Talent: Trends and Motivations in Corporate Giving and Volunteering shows that employees value the community contributions of their employers, and that high levels of community engagement lead to long-term business advantages for corporations. The study also reveals that workplace donation programs inspire generosity.