Free Guide and Campaign Planning Template

Did you know your organization has up to $10,000 in free ad spending when you unlock Google Ad Grants? This can help you educate people about your services, attract more donors, recruit volunteers, and more.

Imagine Canada and Keela have created an entry level guide that will help you navigate Google Ads once you have your grant. You’ll learn best practices, tips for success, and how to set up & organize your campaigns using our sample template. If you still need to apply for your Google Ad Grants, start here.

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So you’ve won (or lost) your grant. Now what?

You’ve crossed your ‘t’s’ and dotted your ‘i’s’ on your most recent grant application. One of two things will happen. You’re going to get it, or you’re not.

While most information available deals with how to craft a winning application, Imagine Canada's Grant Connect and Keela have teamed up to fill in the blanks for what happens after.

This robust checklist runs through the nitty-gritty details of what to do once your grant application is accepted (or not!), including the critical job of stewardship. Use it to ensure you’re cultivating the best possible relationships with funders and to make your next application even better – regardless of the outcome.