Resource

Guide to Google Ad Grants for Nonprofits

Free Guide and Campaign Planning Template

Did you know your organization has up to $10,000 in free ad spending when you unlock Google Ad Grants? This can help you educate people about your services, attract more donors, recruit volunteers, and more.

Imagine Canada and Keela have created an entry level guide that will help you navigate Google Ads once you have your grant. You’ll learn best practices, tips for success, and how to set up & organize your campaigns using our sample template. If you still need to apply for your Google Ad Grants, start here.

DOWNLOAD THE RESOURCE

People gather outdoors at a picnic table in a park, smiling and handing out or receiving small items while others chat in the background among trees with autumn foliage.

What do Canadians think of charities and nonprofits?

For the past year and a half, our team has been working on a public awareness campaign set to launch this Fall. To inform the campaign strategy, we conducted research to understand the perceptions of Canadians regarding nonprofits and charities. As we prepare to launch the campaign, we’re sharing key findings from this market research so that others in the sector can benefit from this insightful information and leverage it for their own needs.

August 24, 2026

Émilie Pontbriand

Related Resource

A tipping balance? Trends in charitable donations 1997-2022

download