Skip to main content

How to Set Up an Effective Peer-to-Peer Communications Plan

How to Set Up an Effective Peer-to-Peer Communications Plan
Resource

How to Set Up an Effective Peer-to-Peer Communications Plan

This guide highlights the kinds of emails you need to recruit, activate, engage and retain your Peer-to-Peer (P2P) fundraisers.

P2P campaigns are an effective way for nonprofits to reach larger audiences, attract new supporters, and secure donations. But only if they’re used effectively.

Imagine Canada and Keela have teamed up to bring you this P2P Communications guide to nail your next fundraiser and raise awareness for your cause.

Use it to craft compelling emails every step of the way from recruitment through to retention.

DOWNLOAD THE RESOURCE
People gather outdoors at a picnic table in a park, smiling and handing out or receiving small items while others chat in the background among trees with autumn foliage.
Related blog post

What do Canadians think of charities and nonprofits?

For the past year and a half, our team has been working on a public awareness campaign set to launch this Fall. To inform the campaign strategy, we conducted research to understand the perceptions of Canadians regarding nonprofits and charities. As we prepare to launch the campaign, we’re sharing key findings from this market research so that others in the sector can benefit from this insightful information and leverage it for their own needs.

Émilie Pontbriand

Related Resource

People First: A Portrait of Canada’s Nonprofit Workforce