Skip to main content

How to Set Up an Effective Peer-to-Peer Communications Plan

How to Set Up an Effective Peer-to-Peer Communications Plan
Resource

How to Set Up an Effective Peer-to-Peer Communications Plan

This guide highlights the kinds of emails you need to recruit, activate, engage and retain your Peer-to-Peer (P2P) fundraisers.

P2P campaigns are an effective way for nonprofits to reach larger audiences, attract new supporters, and secure donations. But only if they’re used effectively.

Imagine Canada and Keela have teamed up to bring you this P2P Communications guide to nail your next fundraiser and raise awareness for your cause.

Use it to craft compelling emails every step of the way from recruitment through to retention.

DOWNLOAD THE RESOURCE
Four women working in a business meeting in a cafe coffee shop
Related blog post

How to be the nonprofit every fundraiser wants to work for

Nonprofits constantly struggle to hire and keep great fundraisers, with the average tenure of a development professional being just 16 months. Competition for talent is fierce, whether it’s for roles focused on individual donors, corporate partners, or grant fundraising.

Imagine Canada staff

Related Resource

People First: A Portrait of Canada’s Nonprofit Workforce