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Understanding Email Marketing Metrics: A Quick Guide for Nonprofits

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Understanding Email Marketing Metrics: A Quick Guide for Nonprofits

Do you want to improve your nonprofit’s email marketing strategy? If you want to expand your reach and increase your fundraising dollars, it’s time to dive into the metrics and see where your emails are hitting the mark, or falling flat.

Imagine Canada and Keela have teamed up to create this email marketing guide to translate these metrics into actionable tips and best practices so you can send better, more targeted email campaigns.

Download the Email Marketing Guide to learn:

  • What nonprofit benchmarks you could and should pay attention to
  • The 5 essential email marketing metrics you need to track
  • How to measure those results over the longterm to track trends and improve your strategy



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Related blog post

Emails Getting Flagged as Spam? It’s Time to Increase Your Nonprofit’s Sending Reputation

According to a 2019 U.S. study, the monthly spam rate for nonprofit emails was 20.18%. When you translate that into donation opportunities, the study found that nonprofits lost out on as much as $92 million because of spam filters and low deliverability rates. 

Sam Lego (Guest Author)

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