Stop Driving in the Dark! Nonprofit Fundraising KPIs 101

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Stop Driving in the Dark! Nonprofit Fundraising KPIs 101

Is your organization headed in the right direction? Imagine Canada's Grant Connect and Keela have teamed up to bring you this toolkit to help you focus on tracking the essential fundraising metrics needed to ensure your organization’s long term success.

This toolkit contains three parts:

✔ Guide on Nonprofit Fundraising KPIs

✔ Master List of Fundraising KPIs

✔ A customizable KPI Metrics Dashboard

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Overhead view of a person working on a laptop showing stock market charts, with a calculator, coffee, phone, and printed charts on a wooden desk.

Strengthening your nonprofit’s financial foundation. Part 2: Earned Revenue – From Idea to Action

Once your organization can imagine what is possible, a practical question follows: How do you move toward integrating earned revenue, while mitigating risks and staying true to mission? This post focuses on how nonprofits can test earned revenue ideas thoughtfully and responsibly, before investing significant time, money, or organizational capacity.

February 25, 2026

Stephanie Jacobs (Guest Author)

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