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Stop Driving in the Dark! Nonprofit Fundraising KPIs 101

Is your organization headed in the right direction? Imagine Canada's Grant Connect and Keela have teamed up to bring you this toolkit to help you focus on tracking the essential fundraising metrics needed to ensure your organization’s long term success.

This toolkit contains three parts:

✔ Guide on Nonprofit Fundraising KPIs

✔ Master List of Fundraising KPIs

✔ A customizable KPI Metrics Dashboard

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Emails Getting Flagged as Spam? It’s Time to Increase Your Nonprofit’s Sending Reputation

According to a 2019 U.S. study, the monthly spam rate for nonprofit emails was 20.18%. When you translate that into donation opportunities, the study found that nonprofits lost out on as much as $92 million because of spam filters and low deliverability rates.

July 28, 2021

Sam Lego (Guest Author)

Understanding Email Marketing Metrics cover

Related Resource

Understanding Email Marketing Metrics: A Quick Guide for Nonprofits

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