Let's Imagine podcast EPISODE 11: Sector pulse & giving trends

Sector pulse & giving trends, with Duke Chang

In this episode, we are looking at the current state of the charitable sector, including demand, staffing, revenue, donation trends and how these will affect charities in the future. Charities have been strained for several years now, due to the pandemic and the rising cost of living which created unprecedented needs in our communities. Demand for services continues to rise and many organizations are struggling to keep up - 40% of charities have experienced a lasting increase in demand since the pandemic and 57% cannot meet current levels of demand, according to a survey commissioned by CanadaHelps for their annual Giving Report. To discuss the important findings from this year’s Giving Report, we’re grateful to discuss with Duke Chang, recently appointed CEO of CanadaHelps.

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Transcript of episode (transcript will be autogenerated, and only be available in the language the episode is recorded in)

People gather outdoors at a picnic table in a park, smiling and handing out or receiving small items while others chat in the background among trees with autumn foliage.

What do Canadians think of charities and nonprofits?

For the past year and a half, our team has been working on a public awareness campaign set to launch this Fall. To inform the campaign strategy, we conducted research to understand the perceptions of Canadians regarding nonprofits and charities. As we prepare to launch the campaign, we’re sharing key findings from this market research so that others in the sector can benefit from this insightful information and leverage it for their own needs.

August 24, 2026

Émilie Pontbriand

Related Resource

People First: A Portrait of Canada’s Nonprofit Workforce

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