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Unlocking Generosity: Understanding and Engaging Multicultural Canadians in Charitable Giving

Unlocking Generosity: Understanding and Engaging Multicultural Canadians in Charitable Giving

13 mai 2025 | 13 h 00 à 14 h 00

Unlocking Generosity: Understanding and Engaging Multicultural Canadians in Charitable Giving

Did you know that of the 80% of multicultural Canadians that have donated to charitable causes in the past year, the majority express a desire to give more, but simply aren’t being asked and don’t know where to direct their generosity? By adapting your approach to meet the unique needs and preferences of multicultural Canadians, your organization can foster stronger connections, build trust, and maximize your impact.

To learn more about how your organization can identify opportunities for engaging more successfully with ethnocultural communities, join Jodene Baker, Imagine Canada’s Vice-President of Research, Advocacy & External Relations, on Tuesday, May 13 at 1:00 p.m. ET.

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This session will focus on the findings in the newly released second report from our Multicultural Study conducted by CulturaliQ and Imagine Canada with the support of BMO and other partners.