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Brand Guidelines

Our Brand

Here's how to integrate our brand into your communications

You'll find everything you need from our product logos to Trustmarks

Imagine Canada

Download the zip file for all versions of the Imagine Canada logo. 

Imagine Canada Logo
How to use the Imagine Canada logo

When used electronically, the logo must contain an embedded link to www.imaginecanada.ca

Alternate version

The colour version is the main and preferred version. You may use the simplified version for contrast black and white display or the reverse white version on dark backgrounds.

Size

In print, the width of the logo must be 3.25cm (1.28") or larger.

In digital, the height of the logo must be 20px or greater.

Logo exclusion zone
To make sure our logo is legible, the space around it must not be broken by any other graphical element. The exclusion zone is displayed automatically on all applicable versions of the logo.
IC Logo exclusion zone
Superimposing the Logo
The most common exception to this rule is when the logo is superimposed directly on top of an image such as a photograph (in which case the logo should be placed in a neutral area and away from the main focus of the picture).
Superimposed example

The Standards Program

Accreditation Trustmark
Display your organization's excellence

Download the zip file for all versions of the Standards Program accreditation Trustmark. Your organization must be accredited to use the Trustmark.

The Imagine Canada Trustmark for Accredited Organizations
How to use the Trustmark

Use the appropriate logo according to your organization type, charity or nonprofit. When used electronically, the Standards Trustmark must contain an embedded link to https://imaginecanada.ca/standards

Alternate version

The red & grey version is our main logo, but you may use the simplified version for contrast black and white display or the reverse white version on dark backgrounds.

Size

The Trustmark must​ be 1​"​ x 1​"​ (2.54 cm x 2.54 cm) or larger.

Small version

If you’d like to include the logo where space is limited (ie. business card) and the logo size must be reduced to less than 1"x1", use the small use version from the download file.

French version

The folder includes all of the above versions in French.

Need another version?

The Trustmark is for organizations that have been accredited in 2020. If you are not sure which year your organization received the accreditation, please refer to the Year of Accreditation Reference List. If you need the Trustmark for a previous year, or have any questions, contact Émilie Pontbriand.

Logo exclusion zone
To make sure our logo is legible, the space around it must not be broken by any other graphical element. The exclusion zone is displayed automatically on all applicable versions of the logo.
Trustmark exclusion zone
Superimposing the Trustmark
The most common exception to this rule is when the logo is superimposed directly on top of an image such as a photograph (in which case the logo should be placed in a neutral area and away from the main focus of the picture).
Superimposed example

Caring Companies

Certification Seal
Showcase your company's commitment to community investment

Download the zip file for all versions of the Caring Companies certification Trustmark. Your company must be in the program to use the seal.

Caring Company Logo
How to use the Trustmark

When used electronically, the Caring Companies Trustmark must contain an embedded link to https://imaginecanada.ca/caring-companies

Alternate version

The blue & grey version is our main logo, but you may use the simplified version for contrast black and white display or the reverse white version on dark backgrounds.

Size

The Trustmark must​ be 1​"​ x 1​"​ (2.54 cm x 2.54 cm) or larger.

French version

The folder includes all of the above versions in French.

Need another version?

This Trustmark is for companies that have been part of the program since 2019. If you are not sure which year your organization received the accreditation, please refer to the Caring Company Year of Certification List. If you need the Trustmark for a previous year, or have any questions, contact Émilie Pontbriand.

Logo exclusion zone
To make sure our logo is legible, the space around it must not be broken by any other graphical element. The exclusion zone is displayed automatically on all applicable versions of the logo.
Caring Companies Exclusion Zone example
Superimposing the Trustmark
The most common exception to this rule is when the logo is superimposed directly on top of an image such as a photograph (in which case the logo should be placed in a neutral area and away from the main focus of the picture).
Superimposed CC trustmark example
Grant Connect

Download the zip file for all versions of the Grant Connect logo. 

Grant Connect logo
How to use the Grant Connect logo

When used electronically, the Grant Connect logo must contain an embedded link to https://imaginecanada.ca/grant-connect

Alternate version

The Gold version is the preferred version. You may use the grey version if appropriate, the simplified version for contrast black and white display or the reverse white version on dark backgrounds.

Size

In print, the width of the logo must be 3.25cm (1.28") or larger.

In digital, the height of the logo must be 20px or greater.

French version

The folder includes all of the above versions in French.

Logo exclusion zone
To make sure our logo is legible, the space around it must not be broken by any other graphical element. The exclusion zone is displayed automatically on all applicable versions of the logo.
Grant Connect logo exclusion zone
Superimposing the logo
The most common exception to this rule is when the logo is superimposed directly on top of an image such as a photograph (in which case the logo should be placed in a neutral area and away from the main focus of the picture).
Grant Connect logo superimposed

NATIONAL PARTNERS