Public Awareness Campaign: The Essential Nature of the Nonprofit Sector

There are 170,000 nonprofits in Canada, providing services to millions of individuals every day - yet people only see a fraction of what we do. To show Canadians that charities and nonprofits are essential - not optional, Imagine Canada will be launching a national public awareness campaign in the Fall.

Join us for this virtual session as we share information about the project including the campaign strategy and a sneak peek at the creative! You will also learn more about how you can get involved in this exciting project. Whether you’re a large national charity or a small regional organization, there’s an opportunity to participate and leverage this campaign to showcase the value of the nonprofit sector.

For this session, the Imagine Canada team will be joined by Ryan Hughes and Carolyn Shaw from Humanity, the agency we’re partnering with for this campaign.

Learn more about the campaign before the event.

This initiative was made possible thanks to generous support from our Presenting Partners, BMO and an Anonymous Donor.

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