As the practice lead for the Public Affairs team in Toronto, Ali Salam leads a robust team of senior consultants and advisors providing strategic and forward-thinking advisory services on high profile public and private sector matters. Ali’s unique approach was borne from his experience over a dozen years in government and politics, and in a wide range of environments relevant to his clients including with think-tanks, NGO’s, unions and corporations.
Ali believes that an exceptional public affairs offering is found in the seamless blending of intelligence and insights, stakeholder relations, strategic communications, engagement and mobilization. He understands deeply that knowing what decision makers in Government are motivated by and what can move their opinions is vital to the success of his clients, having been a government decision maker himself.
Before joining NATIONAL, Ali was the Chief of Staff to three Cabinet Ministers in the Trudeau Government where he served as the principal advisor on strategy, communications and policy on a diverse set of files. In these roles he oversaw multiple departments including a budget of over $1b and over 7,000 departmental staff around the world. Previous to his time in Ottawa he was a senior advisor in the Ontario Government at Queen’s Park, managed public affairs for one of Canada’s largest non-profits and has run more campaigns in all levels of Canadian politics than he can remember.