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Research Helps Move the Dial on Charitable Giving Attitudes & Behaviours

Tuesday, September 19, 2017
Latest paper from the Personal Philanthropy Project, a national initiative to reawaken philanthropy among affluent Canadians.

Building upon previous learnings that most Canadians with above average earnings do not plan their charitable contributions, this paper outlines additional quantitative and qualitative research from the past two years:

  • An online survey of 2,027 above average earners
  • Focus groups of personal finance professionals in wealth-advising positions

Learn more about the possible measures of success and interventions that could potentially “move the dial” in giving attitudes and behaviours.

Visit the Personal Philanthropy Project section of our website to download this paper and to learn more about the Project.

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