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Imagine Canada

Strong Charities. Strong Communities.

Standards Program

Strengthen your Organization. Showcase your Excellence.

The Standards Program awards accreditation to Canadian charities and nonprofits that demonstrate excellence in five areas of operations. To date, more than 200 organizations have invested in trust!

Join the Standards Program Donate to Accredited Charities

Accreditation for Charities

Standards accreditation

Accreditation is given to charities and nonprofits that have taken action through the Standards Program to bolster trust with the public by identifying and reducing organizational risk, improving board governance practises, being transparent and accountable with finances and fundraising, and fostering a strong workforce.

The Trustmark is a symbol of excellence and leadership in the charitable sector.

A symbol Canadians can trust.

It’s been a great process for us and I can only encourage people to think about it for their own organization.”
~ Ted Garrard, President & CEO, SickKids Foundation

Donations may begin as dollars, but they grow into life-saving support for children all around the world. Having the Imagine Canada Standards Trustmark allows our board, volunteers, staff and donors to feel confident that we will have the greatest impact possible.”
~ Dave Spedding, Chief Operating Officer, UNICEF Canada

Get Started!
Join the Standards Community

What are the Standards?

Standards Program Handbook

There are 73 Standards that organizations are expected to meet before they can receive accreditation.

The Standards are focused into five areas:

  • Board Governance
  • Financial Accountability and Transparency
  • Fundraising
  • Staff Management
  • Volunteer Involvement

To make the Standards Program as accessible as possible, the Standards have been categorized into three levels based on the size of your organization.

Download the Standards Program handbook using the form below to learn more about the process, the requirements and the standards.

Download the Standards handbook now

Fill out my online form.

Sign in and complete your Standards application

Follow the links below to get access to your online application, as well the online community containing self-assessment tools, resources and volunteer coaches from accredited organizations for guidance.

When you're ready, your application will be reviewed by program staff, followed by a submission to the peer review panel.

Access your online
Standards Application Form
Login to the
Standards Community

Our National Partners

  • great west life
  • Lawson Foundation
  • Muttart Foundation
  • RBC Foundation
  • Suncor
  • TD Bank
  • investors group

Learn more about our National Partners and other supporters.

Charitable Registration Number: 119218790 RR0001