Canada’s leading corporations widely recognize the business opportunity in putting their brands and resources behind worthy causes. A large number of these corporations plan to increase their community investments. And many link community investment with innovation. These are a few findings from our 2017 Corporate Community Investment Leadership report, co-produced with London Benchmarking Group (LBG) Canada.
The study is part of our larger strategy to support employee engagement and corporate giving in Canada. Our goal is to strengthen corporate impact on communities and recognize leaders in corporate investment. Leaders like Access Communications Co-operative, an Imagine Canada Caring Company.
Corporate social responsibility as a core value
Access Communications Co-operative is a community-owned service co-operative that provides internet, high-definition television services, phone and security monitoring to over 235 Saskatchewan communities. Corporate social responsibility is one of Access Communications Co-operative’s core values; they seek to be an integral part of the communities they serve, and contribute to their energy and progress.
“For us, corporate social responsibility means being responsible, not only in the products and services we offer, but also to those whose lives we affect through the following areas: good governance, ethical business practices, support of the provincial economy, investing in the future of our youth, maintaining an equitable and diverse workplace, developing a strategy of green sustainable initiatives for the co-operative, and honouring a solid commitment to enriching the Saskatchewan communities we serve,” says Tracey Mucha, Communications Officer at Access Communications Co-operative.
Imagine Canada Caring Companies contribute a minimum of 1% of their pre-tax profits to the communities where their employees live and work, demonstrating leadership and excellence in community investment. When the Co-operative’s President and CEO, Jim Deane, heard about the program through another Caring Company, The Co-operators Group, he knew they would be an excellent candidate organization.
“Our Co-operative is not just working to grow our business — we’re working to grow Saskatchewan,” explains Mucha. “For us, that means investing in our communities, putting millions of dollars into local economies, creating careers, sponsoring community initiatives, helping local food banks and other charities, and supporting children at risk or in need. We have been privileged to work with the people of Saskatchewan and are proud to work with organizations such as Imagine Canada to make positive things happen in Canadian communities.”
Trustmark: a symbol of excellence and corporate leadership
In 2017, to better support, inform and recognize our participating Caring Companies, we made several updates and changes to the program. These changes incorporate new benefits, which include a new Trustmark.
“The Trustmark is a symbol of excellence and leadership in the charitable sector and we are honoured to be a Caring Company. We’re grounded in the principle that respecting the relationship between other organizations around us can help us thrive, and help them build on their wonderful spirit and involvement,” says Mucha. “We believe when people get together, what they can accomplish is truly amazing: adversity is overcome, charities are supported and communities are built.”
Does your company demonstrate leadership in corporate investment? Find out whether your business is eligible to become an Imagine Canada Caring Company.
About the Author
Marlene Oliveira is communications consultant and copywriter at moflow and founder of the Nonprofit MarCommunity blog. Having working in the nonprofit sector since 1999, Marlene specializes in working with capacity building and grantmaking organizations and has enjoyed creating content for Imagine Canada since 2014.
Guest contributions represent the personal opinions and insights of the authors and may not reflect the views or opinions of Imagine Canada.